Growing your Practice through Digital Marketing

Hlengiwe Vilakati is a multi-skilled professional and part-time law student with over 18 years of experience managing end-to-end strategy and delivery of multi-channel and multi-segment sales and marketing campaigns, including digital, TV, radio, and below-the-line. Hlengi began her career as a marketing strategy developer and gradually moved into digital integration in both global and local companies and agencies, primarily in retail, banking, pharmaceutical, and professional services sectors. Her expertise spans product launches, product development, go-to-market sales and marketing strategies, and her favourite digital strategy and roll-out.

AGENDA:

• 9h00-   09h45 - Marketing/ Digital Marketing Strategy
• 10h00 - 10h45  - Websites: Usability, Conversion Planning
• 11h00 - 11h45 - Email Marketing
• 12h00 - 13h00 - Search Engine Optimization

Lunch

• 14h00 - 14h45 - Online Advertising
• 15h00 - 15h45 - Managing Digital Campaigns
• 16h00 - 17h00 - Social Media Strategy x Overview